On Earth Day this year, the Pohutukawa Coast community south-east of Auckland launched their Plastic Free Pohutukawa Coast initiative. Their 3-phase plan sets out to erradicate all single-use plastics from the area by 2020.

Phase 1 aims to rid the Beachlands community of single-use plastic bags and drinking straws by the end of December 2018. Phase 2 then targets disposable drink containers like coffee cups and junk mail with the goal of getting rid of them by the end of 2019. Finally, Phase 3 sets its sights on plastic water bottles, fizzy drink bottles and everything else.

If all goes according to plan, Beachlands and, hopefully, the whole Pohutukawa Coast will be a completely single-use plastics free zone by the end of 2020.

Gotta say, we love the simple structured approach this community is taking. Find out more about their efforts here:


We hope you’re inspired enough to think about setting up your own local initiative. We’re here to help. Contact “Bags Not” and we’ll hook you up with info, advice and resources to help get you started.