Our Partners – TRA


TRA is an Auckland-based insight agency and proud supporter of Bags Not.

With an in-depth knowledge of people and human behaviour, TRA is partnering with Bags Not to uncover what has been stopping Kiwis from saying “no” to single-use plastic bags, and how we can go about changing plastic consumption behaviour for the future.

TRA is also helping to assess how many Kiwis are changing their behaviour and saying “Bags Not” to plastic bags.